Our traditional lifestyle was to live off the yearly surplus provided by the waters and land.  The life rhythm of the nomadic Sami culture was linked to the migration of the reindeer, from the summer’s high mountains to the winter’s forests.  

A Sami village is not a village
The mountain samebys (Sami villages) are long and narrow. The forest samebys are smaller and rounder and have a more stationary life rhythm.  A sameby is both an economic association, a kind of cooperation and the geographic area where the members of the sameby can let their reindeer graze.
The sameby also works with the administration of Sami rights to land and water and the Sami cultural heritage. 

Ecological meat producers
Today’s reindeer herding industry is small-scale, ecological production of high-quality reindeer meat.  With about 250 000 reindeer in Sweden, about 2 500 Sami have the reindeer industry as their primary source of income. 

Combined livelihoods
Over the centuries, the Sami have adapted to a way of life with combines livelihoods like hunting, fishing, farming and traditional handicrafts as important means of support.
We wish to share our culture and see possibilities in using the Sami culture to develop new industries.  Over the recent years, businesses have developed dealing with for example design, music and Sami tourism.

We are a people characterized by our traditional customs and practices, even if the majority of us today have quite 'regular' occupations.

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